OSS, dicko, ronbo,
and if one choses such a platform, it creates reaction.
Me = big fan of "Fred in the shed" born companies and that grew organically and are built up manufacturing expertise vs. using China as a big 3D-printer. I do not want a Porsche for a Kia/Audi/VW price. I am of negative opinions on where all the bargain hunting spiral will drive a society and its longterm welth and social stability, but this does not belong here. I am a big fan of anyone that brings a product to life, if competition / customer's stinginess dicates China, so be it.
But does that hold for all industries and all products? Hey we are not talking rocket engineering or electronics here and not complicated assemblies
> gee, it's making stuff from composites.
Taking e.g. molded/machined parts off the shelve for assemblies like the foot rest is also not the issue, that is ok for cost reasons, it's just how you present it and how some will react to that.
I am answering to assure that no offense/negative critic is intended and that I think that neither "wanting a Porsche for a Kia price" vs. "Made in China" is the "problem" of the conversation.
IMHO, certain formulations cause reactions:
- "All components including footrest, rudders and steering system are designed from scratch, incorporating feedback from paddlers all over the world paddling all kinds of surfski in all kinds of conditions."
- "Rest assured, all components are 100% designed from scratch (by Felci Yacht Design in Italy), no copies, no parts from other skis.",
reg. the footrest as an example, no big deal, it's just a foot rest not a rocket and using 80% parts proved in practice by others and redesigning some would not be criticized 'cause all do that, but that is not "all components 100% designed from scratch" = one should expect such reactions.
Note that your big logo on the skis says "Ocean Australia", but was designed in Italy (a pro for marketing) and manufactured in China (dillutes that "Australia" part in that logo for some). People subconsciously react to the latter, at least when they see the "Made in China" sticker 1 min. later, imho and have a 2nd read on the slogan "innovative and different" or "We are different".
Let's say you would make a statement on making the lightest craft? The 40+X male will put it on the scale and each gramm it weighs above the 1+x years older competitor's product will actually add tons on its "felt weight" in his review. You say 100% designed from scratch? They'll pinpoint you on the part that is not.
You won't need those phrases, you've been sucessfull already, the looks of the ski and the design background from Felci and of yours allow you to skip that usual hot air blowing that has become a tradition in this "marketing only" driven society. The rest will come from reviews made "in conditions". "Test it and you'll want it". From the hull shape+bow, I'd buy it untested as a flat water ski.
I am rather new to surfski paddling, but even I already yawn at any "genuine engineering to make a craft being the lightest and fastest while still offerring unmatched stability based on high tech manufacturing and next century materials developed by in-house R&D"-type slogans ...
Australian made: I'd pay the extra buck, although that does not even make sense when sitting in europe (if a product is shipped over the ocean anyway, it does not matter if from China or Australia). But that is just grumpy old me and the majority will surely look for the most bounce for the ounce > which is who you are selling too.