Good question. I demo'd one in San Fran in August and thought that it was a very nice ski. Much better than what we had as choices 5 years ago. But, the Thinks, Epics, Fenns, Hukis are pretty nice, too. It's a competitive market these days. My gut feeling is that the design and quality issues present in Red7's first go-round, several years ago, sort of created a hole that they need to dig out of, even though the Green7 is from a new owner, factory etc. And, they don't have much international presence. I think it would only be advantageous for them to get a few dozen skis around the world, even if it's at a break even point financially, just for exposure. Skis are expensive and most paddlers are weary of spending so much on something that they haven't paddled and seen first hand. Erik