Heres a pic:
Google search term statistics for "stand up paddling" (blue) vs. "surfski" (red) over a couple of years
While I also feel it's odd to see how surfski events don't get much coverage, esp. in light of what the paddlers achieve > to be honest, I actually like that surfskis have not become such a hype (yet) as SUP (here in Europe and I mean flat water SUP) and that not too many (so far) do downind at the coasts although it´s growing.
Why? The hero celebration around SUP here is just too annoying for me (I don't mean the sport itself, which makes fun, I mean the puff-work around it, might be different in other countries). Only certain sports can become hypes, the entry into the sport needs to be super easy, that's when the trendfollowing sheeple who hop on any trend that comes along can hop on too, take e.g. those Nordic Walking folks that stood in the landscape in 2012, you think they disappeared or died? No, they are all now standing on the water, just on SUP-boards.
Another example: regional 10k flat water SUP race, some 30 "racers" (where I live, mostly former studio pumpers and posers, many just way too cool for us random sit-down paddlers , the usual urban SUP paddler: "cool about SUP for me is that it saves the money for the gym and tanning shop"), is celebrated like an iron man with the first 10 ranks getting their trophies handed (add playback of a Rocky-type anthem) over from two bikini girls followed by a champaign shower, add live broadcast or local TV and regional newspaper trend amplification. Just makes you wonder sometimes, lol. This isn't at all comparable to what SUP Ocean Paddlers achieve elsewhere, which I admire, but small flat water events being celebrated like a moon landing can look odd. Again, it's not the sport itself.
So yeah, with all the surfki models availabe today I personally do not need to get the sport bigger just to have prices drop and even more models to choose from.
I find the under-representation of this sport (here in Europe) actually quite charming as it mostly attracts people with "a character" (Not saying that I have one, but realized most kayak/surfski paddlers have). I'd fear the sport would suffer if it became a trend. I know views differ, this is just mine, I know that SUP is done differently in other regions of the world, esp. if on open water and folks are different. Excuse my ranting lol.