I assume that all is correct and not just one partial side of a story with bits left out in answering this.
It is way simple.
This industry is too small and too well connected for any dodgy operator to survive.
Any seller who does the wrong thing, will loose more, not only in the long run, but more than likely in a short medium term, than any cost savings they made by being a diick.
The grey area is where a seller is struggling financially and simply cannot put things right because they are simply not financial enough to do so.
This also highlights the risk of brands just having a single representative in an area that is not backed 100% by the brand.
If the individual seller cuts corners and something goes pear shaped, most are not in a position to say, replace a ski, and make the world rosy.
Selling a few boats out of your backyard will not fund that sort of back up and the brand will have to step up and fill in the backup gaps to keep their brand name.
Even if the brand did nothing wrong, they must still cover for their marketing front men or take a hit to their reputation.
It's just the state of the game at this stage of this surf ski sport's development.
So for me, if I am to deal with the little one man marketing, I will try to establish a dialogue with the brand itself before purchasing.
I often wonder if there is a place for a retailer to simply offer display space and demos for any brand that wishes to put boats in store on a consignment/shelf space rental basis.
The brand would be welcome to put a salesperson on the floor at any time they wish to help push their product, or simply leave it to the operator to just put people in the best boat out of the many on offer.
It would be a great thing for a purchaser to go into one big shed with boats of all brands racked up to compare and a demo service for those they were really keen to try.
Here on the Gold Coast, we have one store, seemingly millions of industrial shed based SLS types, and a few guys representing brands out of their back yard.
No wonder people that come and talk to me to ask about these rather long obvious skis, have no idea where to go or who to talk to about getting into the sport/pastime.
I am sure that the market around here is so far from saturation that is is not funny.
But there is just no real marketing going on.
Follow the path of the independent thinker. Expose your ideas to the dangers of controversy. Speak your mind and fear less the label of 'crackpot' than the stigma of conformity. And on issues that are important to you, stand up and be counted at any cost.--- Thomas J. Watson