That is an awful tragedy. Startling that so many of the dead were very experienced lifeguards.
Killer sea foam? Foam so deep that you can't see over it and can't get your head above it to breath.
I've seen sea foam rapidly develop to huge quantities - when sailing a barge back from The Netherlands, the dutch toilet filled with foam. Amusing at first, then when the skipper opened the door to the heads and found the whole room filled (floor to ceiling) with foam, it became a problem. That was just sea foam churned in the dump-through toilet as the barge surged over waves.
I can readily believe that the foam could have looked innocuous from the shore, then when paddling out it gets a bit more serious, get dumped off a wave, come up and your head is below the top of the foam. How do you breath then? How do you see the next dumping wave coming?
There is a lesson for all paddlers and surfers in this tragedy.