Naming a surf-ski after a mass executioner from Bolivia might seem a bit weird. Once the Cuban revolution was won he ordered the execution-without-trial of hundreds of prisoners at the La Cabaña Fortress prison in Havana as Castro's "Supreme Prosecutor". But almost everyone who celebrates the freedom fighter seems to have forgotten that.
... So Honcho may as well cash in on Che's famous mugshot-in-a-beret too.